What is IQOS?

IQOS offers adult smokers something different to cigarettes. Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking.

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Next level technology

IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is bladeless, heats tobacco using induction from within the TEREA stick.

The result? No smoke or ash, less smell than cigarettes and no need to clean the device after use.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to the device.

Discover IQOS ILUMA Series

Compare the ILUMA range to see which device is right for you.

A jade green IQOS ILUMA PRIME device and holder.

IQOS ILUMA PRIME

IQOS ILUMA
PRIME

Refined and advanced.
  • No cleaning
  • Auto-start
  • 2 consecutive uses
Refined and advanced.
  • No cleaning
  • Auto-start
  • 2 consecutive uses
BAH 44*

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A moss green IQOS ILUMA device.

IQOS ILUMA

IQOS
ILUMA

Effortless and familiar.
  • No cleaning
  • Auto-start
  • 2 consecutive uses
Effortless and familiar.
  • No cleaning
  • Auto-start
  • 2 consecutive uses
BAH 28*

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An IQOS ILUMA ONE

IQOS ILUMA ONE

IQOS ILUMA
ONE

Pocket-sized and ideal on the go.
  • No cleaning
  • 20 consecutive uses

Pocket-sized and ideal on the go.
  • No cleaning
  • 20 consecutive uses
BAH 18*

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* Recommended retail selling price. Visit any of the IQOS Partners across the Kingdom to get all the support you need with your IQOS experience.


IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

We choose better
together

IQOS heats tobacco instead of burning it, so it doesn’t produce fire, ash, or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk-free, it delivers nicotine which is addictive.

Delivers a tobacco taste experience

IQOS doesn’t taste like a cigarette because it isn’t one.

The taste you get from cigarettes is in fact the taste of the smoke released when tobacco is burnt.

IQOS heats tobacco instead of burning it, so you get the taste of real tobacco, but without fire, ash or smoke.

Adult IQOS users say that it takes about a week to get used to the taste of IQOS & HEETS.

Your IQOS.
Your details.

Mix and match as you go with our widest range of accessories. Ever.

IQOS ILUMA PRIME devices.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.