What is IQOS?
IQOS offers adult smokers an innovative alternative to cigarettes. Distinctive by design, IQOS heats tobacco instead of burning it and is a better alternative than continued smoking.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
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We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of December 2021 Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.