What is IQOS?

IQOS offers adult smokers an innovative alternative to cigarettes. Distinctive by design, IQOS heats tobacco instead of burning it and is a better alternative than continued smoking.

Important information: IQOS is not risk-free.



Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
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Important information: IQOS is not risk-free.

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Always ready.

IQOS heats tobacco instead of burning it, to deliver the real taste of real tobacco without the smoke.


Make it yours.

Customize IQOS to suit your style. Dress it up in a variety of design combos. Whatever you choose, bring colors to your IQOS experience.

IQOS Heated Tobacco Devices

Designing a smoke-free future.

From burning to heating. From cigarette smoke to tobacco vapor. Philip Morris International made it its mission to give adult smokers who would otherwise continue to smoke or use other nicotine containing products, access to better alternatives to cigarettes.

PMI Research & Development Centre