IQOS - Tobacco Heating System.
A real alternative, delivering a real tobacco experience.
A real alternative, deliverning a real tobacco experience.
A real advanced alternative to smoking that brings you a true tobacco taste experience and is a better choice than smoking cigarettes.
IMPORTANT INFORMATION: IQOS is not risk-free.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of December 2021 Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
More to discover
Care you can count on. Privileges to inspire you.
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Peace of mind
Accidental damage coverage.