The science and vision behind IQOS.
IQOS is the combination of science, technology and vision.
Science behind heated tobacco.
- Philip Morris International (“PMI”) believes in science. PMI believes it can change the lives of millions of adult smokers, who would otherwise continue to smoke. To this effect, PMI has recruited scientists to work on an important idea: developing better alternatives to cigarettes that adult cigarette smokers can switch to if they don’t quit. Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats and does not burn tobacco. It produces a tobacco vapor that delivers real tobacco taste.
Tested to the highest standards.
IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants. The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to IQOS is a better choice than continuing to smoke.*
Do you want to find out why PMI can conclude to this? Learn more about some of the key pieces of scientific evidence on IQOS.
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
* Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Why heating is better than burning.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel.
By combining science and technology, PMI developed a better alternative to continued smoking.
IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can experience tobacco.
IQOS is a better choice than continued smoking for the simple reason: IQOS heats tobacco instead of burning it. IQOS HeatControl™ Technology prevents tobacco from burning.
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
Heating technology.
When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when a smoker takes a puff, the temperature rises above 800°C at the burning tip.
Cigarette smoke is a complex mixture of over 6,000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.
IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke, It generates a tobacco vapor.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Science machine.
Did you know that Philip Morris International has created a machine to show the significant differences between smoke produced by burning tobacco in a cigarette compared to the tobacco vapor generated when tobacco is heated in IQOS? Watch the science machine video to see more.
