The IQOS ILUMA i family is growing, giving you more choices and personalization options.

A key milestone: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful or potentially harmful chemicals*.

IQOS heat-not-burn devices heat tobacco instead of burning it to release tobacco taste with no fire, no ash and less smell than cigarettes.

Find out the difference between IQOS and Electronic Shisha.