What is IQOS?

IQOS offers adult smokers something different to cigarettes.
Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking.

Discover IQOS

Next level technology

IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is bladeless, heats tobacco using induction from within the TEREA stick.

The result? No smoke or ash, less smell than cigarettes and no need to clean the device after use.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to the device.

Discover IQOS ILUMA i Series

Compare the IQOS ILUMA range to see which device is right for you.

IQOS ILUMA i PRIME
NEW

IQOS ILUMA i PRIME

IQOS ILUMA
i PRIME

Most refined and advanced.
  •    Touch Screen
  •    Pause Mode*
  •    FlexPuff**
  •    Autostart
  •    Up to 3 consecutive uses***
  •    One-time accidental damage Replacement
Most refined and advanced.
  •    Touch Screen
  •    Pause Mode*
  •    FlexPuff**
  •    Autostart
  •    Up to 3 consecutive uses***
  •    One-time accidental damage Replacement

IQOS ILUMA i
NEW

IQOS ILUMA i

IQOS
ILUMA i

For a flexible and effortless experience
  •   Touch Screen
  •   Pause Mode*
  •   FlexPuff**
  •    Autostart
  •   Up to 3 consecutive uses***
  •   One-time accidental damage Replacement
For a flexible and effortless experience.​
  •   Touch Screen
  •   Pause Mode*
  •   FlexPuff**
  •   Autostart
  •   Up to 3 consecutive uses***
  •   One-time accidental damage Replacement

An IQOS ILUMA i ONE
NEW

IQOS ILUMA i ONE

IQOS ILUMA
i ONE

Pocket sized. All-in-one design.
  •   Touch Screen
  •   Pause Mode*
  •   FlexPuff**
  •    Autostart
  •   20 consecutive uses
  •   One-time accidental damage Replacement
Pocket sized. All-in-one design.
  •   Touch Screen
  •   Pause Mode*
  •   FlexPuff**
  •    Autostart
  •   20 consecutive uses
  •   One-time accidental damage Replacement

Find a store Compare the range

*Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you
up to two consecutive experiences and pause is available only for one of the them.
**FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences.
FlexPuff does not activate when pause is used.
***Only available in Performance Mode when pause is not activated.

*Recommended retail selling price. Visit any of the IQOS Partners across the Kingdom to get all the support you need with your IQOS experience.


IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

IQOS iluma i logo

IQOS heats tobacco instead of burning it, so it doesn’t produce fire, ash, or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk-free, it delivers nicotine which is addictive.

Delivers a tobacco taste experience

IQOS doesn’t taste like a cigarette because it isn’t one.

The taste you get from cigarettes is in fact the taste of the smoke released when tobacco is burnt.

IQOS heats tobacco instead of burning it, so you get the taste of real tobacco, but without fire, ash or smoke.

Adult IQOS users say that it takes about a week to get used to the taste of IQOS & TEREA.

Your IQOS.
Your way.

Mix and match as you go with our widest range of accessories. Ever.

Find a store
IQOS ILUMA PRIME devices.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.

You can reach us during our hours of service Saturday to Thursday 9 am to 7 pm, and we will be more than happy to assist you.