Discover why IQOS is a better choice

Why adult smokers are switching from smoking to IQOS. 

Discover the benefits of IQOS and heated tobacco.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free.
IQOS doesn't burn tobacco
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Get a closer look

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

Important information: IQOS is not risk-free.

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Heating technology.

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. 

IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350° C. Experience real tobacco taste, heated and not burnt.

Discover heating technology
Discover heating technology
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IQOS science.

Learn about IQOS science
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Products.

Explore IQOS products
Heat not burn.

Heat not burn.

Discover heated tobacco
My IQOS

More to discover
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Care you can count on. Privileges to inspire you.

My IQOS
Care you can count on

Access our IQOS Experts for support on how to get the best use from your IQOS.

Peace of mind

Accidental damage coverage.

Discover IQOS features

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.