Discover the Benefits of Smoke Free Tobacco

Why adult smokers are switching from smoking to IQOS.

Discover the benefits of IQOS and heated tobacco.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free.

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IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

Important information: IQOS is not risk-free.

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.

IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350° C. Experience real tobacco taste, heated and not burnt.

Discover heating technology