Discover why IQOS is a better choice
Why adult smokers are switching from smoking to IQOS.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Get a closer look
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
Important information: IQOS is not risk-free.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.
IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350° C. Experience real tobacco taste, heated and not burnt.
More to discover
Care you can count on. Privileges to inspire you.
Care you can count on
Access our IQOS Experts for support on how to get the best use from your IQOS.
Peace of mind
Accidental damage coverage.